You have the idea. I build the system.

Studio design and repeatable workflows for YouTube series, podcasts, and creative content. Bay Area onsite. Remote anywhere.

Based in San Jose. Onsite from SF to Gilroy. Remote clients worldwide.
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No gear sales. No affiliate links. You pay for the system.

Who this is for

Creators and small teams making YouTube series, podcasts, and creative content. Video to podcast. Podcast to video. We do both.

YouTube Series Creators

You're making good videos. The production doesn't match yet. You need a space and a workflow that let you focus on the content — not troubleshooting your setup every session.

Podcasters Adding Video

Audio-only got you started. Now you need camera-ready. That means rethinking the room, the lighting, and the workflow — someone who understands both sides of the glass.

Small Teams Without Ops

Two to five people, no standard process. Everyone has a different folder structure and a different definition of “done.” You don't need opinions. You need a system.

Yes, we'll talk you out of buying stuff you don't need. That's part of the service.

What you walk away with

A Studio That Works

Gear spec'd for your space, your budget, and your format. Designed and documented. Walk in, power on, record.

A Workflow You Can Repeat

From ingest to publish — naming conventions, folder structures, editing templates, review gates, and a checklist you'll actually use.

SOPs You Can Hand Off

Written documentation for every step. Train someone new in a day. Take a week off without everything falling apart. Done means documented.

Calm Confidence

No more second-guessing your setup. You know what you have, how it works, and what to do next — every single session.

Why not figure it out yourself?

You could. Most people spend 2 months and a few thousand dollars on gear that doesn't quite fit their space. A Blueprint takes 5 days. Then you're building, not researching.

The math on renting vs. owning

If you rent studio time at $200/hour, 3x per month, you’re spending $7,200/year.

A WelterWerk studio build pays for itself in under 12 months — and you own it forever.

Break even in <12 months.

Services

Studio + workflow packages. Scope-based pricing. No surprises.

Studio Blueprint

Design + workflow plan

5–7 business days

What you get

  • Discovery call + site assessment (virtual or onsite Bay Area)
  • Complete studio design document (room layout, camera positions, lighting plot)
  • Curated equipment list matched to your space and budget
  • Acoustic treatment plan
  • Cable routing diagram
  • Workflow map for your content type
  • “Next 3 Moves” prioritized action plan
What this isn’t: Installation, procurement, ongoing support, or editing workflow design. You buy the gear. You hire the installer. You own everything.
Most Popular

Studio Build-Out

End-to-end build + training

3–6 weeks · equipment cost separate

What you get

  • Everything in the Blueprint, plus:
  • Equipment procurement management (order tracking, compatibility checks)
  • Installation coordination with licensed C-7 contractors
  • Acoustic treatment coordination
  • System test: sample recording, quality review, adjustments
  • 1-day workflow training session (recorded)
  • “Studio Bible” — laminated quick-start card
  • 30-day post-build support
What this isn’t: Structural renovation, electrical work, furniture design, or content strategy. Equipment costs are separate — you buy direct or prepay WelterWerk before procurement. All physical installation is performed by licensed C-7 low-voltage contractors. WelterWerk provides design, procurement support, and project management.

Workflow Retainer

Ongoing ops support

3-month minimum

What you get

  • 2 calls/month (workflow audit, tool optimization, troubleshooting)
  • Async Slack/email support (1 business day response)
  • Quarterly workflow review + gear refresh recommendations
  • AI production workflow coaching (Descript, Riverside, automation stacks)
  • Access to all WelterWerk templates and SOPs during engagement
  • Monthly ops report: shipped, blocked, next steps
What this isn’t: Content creation, editing labor, or 24/7 availability.

How we price

Transparent, scope-based. No hourly billing. No surprises.

✓

Scope-based pricing, not hourly. You know the cost before we start.

✓

50% deposit at kickoff. Remaining 50% on delivery.

✓

Equipment costs are always separate. You buy direct — we spec it.

✓

2 revision rounds included. Additional rounds billed separately.

✓

Change orders require a signed addendum before work begins.

✓

Discovery calls: 20 minutes, free. Anything beyond is a paid consultation.

How it works

1

Talk

20-minute intro call. What you're making, what's slowing you down. No pitch. If it's not a fit, I'll say so.

2

Scope

Within 48 hours: deliverables, timeline, and a fixed cost. No hourly billing. No surprises.

3

Build

Studio design, workflow mapping, SOPs, procurement coordination. Progress updates at every checkpoint.

4

Handoff

Everything documented. Recorded walkthrough. You run it without me. That's the whole point.

What a typical engagement looks like

Every project is different, but the shape is the same.

Week 1

Discovery & Assessment

We get on a call or I come to your space. I learn what you make, how you make it, and what's slowing you down. If it's a studio build, I measure the room, test the acoustics, and map the power. If it's a workflow, I audit your current process end-to-end.

Week 2

Design & Spec

You get a complete design document: room layout, gear list matched to your space, acoustic treatment plan, cable routing, and a workflow map. We review it together and make adjustments before anything gets ordered.

Weeks 3–5

Procurement & Coordination

For Build-Outs: I manage the equipment orders, track shipping, and coordinate licensed contractors for installation. You get status updates. Nothing shows up that you haven't approved.

Final Week

Test, Train, Handoff

We test the system end-to-end: sample recording, quality review, adjustments. Then I walk you through everything, record the training session, and hand you a laminated Studio Bible. You're running independently from day one.

What we believe

  • Gear is not the point. An expensive mic in a bad room sounds worse than a modest mic in a treated one. We spec for your space, not for spec sheets.
  • Systems beat talent. A repeatable process produces more consistent work than inspiration on a good day.
  • Done means documented. If it's not written down, it doesn't exist. Every engagement ends with written deliverables your team can follow.
  • We'll tell you when we're not the right fit. If you need a content strategist, an editor, or an electrician, we'll say so.
  • Pricing is honest. No surprise invoices. No scope creep without a conversation. You know the cost before we start.
  • No affiliate links. No kickbacks. You buy your own gear. I tell you what to buy and why. My recommendation is the one that's right for your room.

What we'll talk you out of buying

Most creators we work with have already spent money on gear that doesn't match their space. Here's what we regularly talk people out of:

  • The expensive mic you don't need. A Shure SM7B is great. It's also overkill if you're recording in an untreated bedroom with an interface that can't drive it properly.
  • The 3-light kit for a desk setup. You probably need one key light and a bounce. Maybe two lights. Not three stands fighting for floor space.
  • The 4K camera when your upload is 1080p. Resolution doesn't fix bad lighting or bad audio. Start where it matters.
  • The NAS you'll never configure. If it's just you and a laptop, an external SSD and a cloud backup is simpler and cheaper.
We'd rather you spend money on a plan than on the wrong lights.

About WelterWerk

Edward Schmidt IV, founder of WelterWerk, Bay Area

Edward Schmidt IV — San Jose, CA

WelterWerk is me — Edward Schmidt. I'm a production operator based in San Jose. I've spent my career building studios, workflows, and content systems for corporate teams, creative agencies, and independent creators.

My background is in end-to-end production operations — studio builds, post-production pipelines, SOPs, vendor coordination, and the kind of documentation that lets a team run without bottlenecks. I've done it at scale and I've done it for solo creators working out of spare rooms. The principles are the same.

WelterWerk takes that experience and applies it to creators and small teams who need a system, not just a setup. You bring the idea. I build the infrastructure to make it repeatable.

How to reach me: Book a free 20-minute call or email hello@welterwerk.co. I respond within 1 business day. Usually faster.

First call is always free. 20 minutes. No pitch. If I'm not the right fit, I'll tell you and point you to someone who is.

Questions

No. Studio Build-Outs are onsite — I'm based in San Jose and cover SF, Oakland, the Peninsula, and the South Bay. Blueprints work virtually with photos and video calls. Workflow Retainers are fully remote. Most of my workflow clients are outside California.
No. I recommend what's right for your space and budget. No affiliate commissions, no markups. You buy your own gear — I tell you what to buy. My incentive is that your setup works, not that you spend more.
WelterWerk provides design, procurement support, and project management. All physical installation — cabling, mounting, acoustic treatment — is performed by licensed C-7 low-voltage contractors that we coordinate on your behalf. You get a turnkey result without WelterWerk needing to hold a contractor's license.
That's what the intro call is for. We'll talk through where you are, what you're making, and what makes sense as a first step — whether that's a Blueprint, a Build-Out, or something else entirely.
My focus is production operations — the studio, the workflow, the system. I can help structure a content calendar and publishing process, but I'm not a content strategist or growth consultant. If you need that, I'll point you to good people.
Blueprints: 5–7 business days. Build-Outs: 3–6 weeks. Retainers: month-to-month, 3-month minimum. The longest part of a Build-Out is usually waiting for gear to ship.
Absolutely. Many clients start with a Blueprint and move into a Build-Out. No lock-in — we just scope the next phase.
20 minutes. What you're building, where you're stuck, whether WelterWerk is a good fit. No sales pitch. If it's not the right match, I'll tell you and point you to someone who is.
Both. I've built systems for corporate teams and for solo creators working out of spare bedrooms. The principles are the same — the scale changes.
I scope carefully so there are no surprises. If I don't deliver what we agreed on, we'll make it right.

Let's talk about what you're building.

Free 20-minute intro call. No pitch, no pressure — just a conversation about your project and whether WelterWerk is the right fit.

Book a Free Intro Call

Or reach out directly:

hello@welterwerk.co

I respond within 1 business day. Usually same day.

Message sent. I'll be in touch within 1 business day.